Skip to main content

What is is an email marketing tool that our agency has used for the past 6 months. We have used it to reach out to local businesses across the country for our local SEO service.

This software works like most other cold email marketing tools available on the market. You can import prospects, assign tags, and add sequences for certain conditions (e.g., follow-up emails to be sent after 2 days if the email has not received a reply). or MixMax?

When we first started utilizing cold emailing back in 2019 we used to use MixMax. Like MixMax was great at sending sequences and had very user friendly interface, the problem was 1) it was more than and 2) you couldn’t use a custom domain, or at least I never figured out how. You had to rely on a gmail account.

Anyone who has done cold emailing knows that having a [email protected] will be a huge turn-off for most business executives, especially larger ones. Having a or something along those lines is much more reliable and tends to yield better results.

For this reason, I am happy that our agency has made the switch from MixMax to

Who Should Use It?

Any company that utilizes cold emailing will benefit GREATLY from, and the reason I say that with confidence is because it is a light-weight platform that does EXACTLY what it is meant for… sending emails.

Now, that isn’t to say it’s the software from the gods of marketing, but rather it is a great tool for someone who wants to save a few bucks and still get everything they need to send emails to prospects.

If you are comfortable with technical lingo and are even a little tech-savy, you’ll love’s platform. That being said, if you are afraid of anything technical, it might not be the best fit. That’s because you have to input your mail service details to so the setup and even maintenance (when your server goes down) can be a bit daunting.

Here are the following industries and business types that will benefit greatly from using

  1. Website design agencies
  2. SEO agencies
  3. Social Media Marketing agencies
  4. Lead generation companies
  5. Realtors
  6. Insurance agents
  7. Consultants
  8. Any other B2B industry

You could probably utilize to just about any industry, but these are the ones that will most obviously reap the rewards of this platform.

How Does it Work?

The beauty of is that it’s super easy to use. I figured out how to use it in less than 10 minutes.

Once you login, you can click on “Campaigns” and click on “Create Campaign” and you’ll be prompted with a screen like the one below

Importing a list

Once you’ve create a campaign you can import your prospects from a CSV (comma separated value) file. This is much more efficient than adding individual prospects.

You’ll be able to map specific fields to your campaign. Below is an example of the fields I use when reaching out to local businesses. You can watch how I do cold email marketing in this video here:

Once you’ve setup your fields you can create your message.

Setting up and scheduling your message

I love how incorporates the merge tags / template tags. You can save messages with your merge tags and reuse them very easily in future campaigns.

Let’s say you have a “company” column on your spreadsheet and you want to mention a specific company’s name in an email. You can simply map it to say “company name” and now you can use {{company_name}} throughout your email to call that company name. This is super helpful if you’re writing hundreds of emails a day.

You can also schedule your emails and have them activated upon various conditions such as clicks, opens, etc.

More on How to Use

If you want a full tutorial on how to use check out the video below:

Is it Worth the Price?

YES! Our agency uses the standard $24/mo price and it satisfies all our needs. We can send 1000 emails a month, and we have access to their full dashboard which is super easy to follow.

One Comment

Leave a Reply