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Local SEO Campaigns for Criminal Defense Lawyers
Our SEO Process for Criminal Defense Law Firms
Frequently Asked Questions
Up to you! What are your goals? Who are we competing against? What is your time frame?
Typically we’ll suggest a budget of $799/mo-$1,200/mo for most local businesses. If you decided to pay several months upfront we’ll throw in a discount starting from 10% off.
Unfortunately there is no “magic formula” to answer this question. Although, there are some factors that will
determine the time it will take to start ranking your law firm. Competition is one of the biggest factors. For example, if you’re in a town or small city of less than 500,000 people and there are only a dozen or so contractors in your area appearing in the organic listing, then chances are you’ll be able to rank much faster than if you’re servicing a large city like New York or Los Angeles. Generally speaking, we’ve seen clients have their business show forward momentum within 30 – 60 days.
For a more detailed answer please check out our article: “How Long Does Local SEO Take?“
Absolutely not. We offer both month to month billing for those who just want to get their feet wet with search engine optimization, while giving reasonable discounts to those who are ready to commit to an upfront payment of 3-months, 6-months, etc.
Within the first 90 days, for a standard local SEO camapign, we will typically perform the following:
- Consulting work to identify profitable phrases to target
- Keyword research & analysis
- Competitor research & analysis
- Website audit
- On-Page optimization
- Keyword implementation
- Meta tag optimization
- Title tag optimization
- Site speed optimization
- Image optimization
- Heading tag optimization
- Sitemap setup
- Robots.txt setup
- Local schema markup
- Content writing (exact number and word count depends on budget)
- Google My Business optimization
- Google My Business posting (exact number depends on budget)
- Social media posting
To get an exact proposal and list contact us for a free analysis and consultation.
Yes, at the end of each month we will provide you with a report that will answer the following questions:
- How many visited my site?
- Where did those people come from?
- What pages are those people landing on?
- How does my traffic compare from the previous month?
- What tasks did JCSURGE perform?
You can always give us a call or email us to get an even more detailed report FREE of charge!
To monitor website performance we utilize various SEO tools such as:
- Google Search Console
- Google Analytics
- Screaming Frog – Spider Tool
- Moz Local SEO
You do not have to pay for any tracking software listed above. We provide that for you!
90% of the time we’ll manage the client’s website. As long as you are an active client and meet our monthly minimum we’ll update your website’s images, text, layout, etc. free of charge!
Please note this only applies to WordPress and SquareSpace sites. For any other CMS please contact us directly.
First, we'll take care of all the SEO research
When starting a local SEO campaign, our top priority will be to ensure your law firm is targeting profitable and highly converting keyphrases within your scope of work, and location.
Our team of well-trained SEO specialists will build a detailed keyword roadmap around phrases that contain both high search volume, and those which are in best alignment to your firm’s marketing goals all in a detailed report, written in both technical terms and laymen’s terms to ensure there is no ‘mumbo jumbo’
Next, we'll provide a detailed analysis of your existing website
Once we’ve identified the best phrases related to your criminal law practice, and which location(s) you’re looking to target, our team will perform an audit/analysis of your existing website. We’ll take a look at all issues surrounding your website’s technical SEO ranging from the most common, to highly trivial factors.
Some technical SEO factors include:
Then we'll do the on-page and off-page SEO for your firm's website
After we’ve taken a thorough look of your website for technical issues, our team will implement the best on-page SEO & off-page SEO strategies to ensure Google favors your site over the other criminal defense attorneys in your area. Take a look at some of the tasks we’ll take care of for your SEO campaign.
- Title tag optimization
- Meta tag optimization
- Local schema markup (helps Google digest your site)
- H1, H2, H3… optimization
- Setup a Sitemap & Robots.txt
- Backlink outreach
- Citation building
Finally, we'll build on-top of the strategies that WORK
After gathering data from various sources and then analyzing that data, we’ll give you a call or email to report our key findings about not only how your website is performing in the Google Search results, but what real people are doing on your site. We’ll help you answer questions like:
- What pages are my prospects landing on?
- How long is the average person on my page?
- What can be done to ensure the following months my traffic increases?
COMMUNICATION, CREATIVITY, LOYALTY, PROBLEM SOLVING, BOLD ACTION,
In other words… a total commitment to creating unique solutions for your firm’s everyday SEO and digital marketing problems by pushing the limits of convention while maintaining a clear line of communication.
Get in Touch
Send us a message detailing your firm’s needs, objectives, competitors and any relevant information that will help us best serve you. The more the better!
Within 72 hours you will receive one of the following:
- A phone call regarding your message
- A video personalized for your law firm’s SEO needs
- A reply email confirming that a real human being has received your message and is working on answering your questions
- A reply email by a real human being addressing any delays