Why Electrical Contractors Should Invest in SEO
With thousands of people search everyday for electrical services it should be no surprise the some of the largest electrical contracting firms invest heavily in ranking higher on Google for industry related phrases.
According to WebFX, SEO leads have a 14.6% close/sales rate when compared to traditional marketing (radio, Yellowpages, etc.) at 1.7%.
Why is that the case? Because SEO is much more data-driven and scientific than radio and physical advertising. You can measure results instantly, see who engages with your website, and for how long. So instead of spending thousands of dollars on radio ads and hoping that one person picks up the phone, electrical firms of all sizes are adapting to the new a get of search engine marketing.
It’s for this reason that we at JCSURGE provide electricians with top-notch SEO. We work with contractors in the home service industry to improve their online visibility and generate additional jobs.
What we provide
How Long Does Search Engine Optimization Take?
This is not an easy question to answer, because it’s a vague question to begin with. Most of the time electricians are wondering “how long will this take until I start seeing noticeable calls?” and the answer to this is… it depends, yeah not the most thrilling but hear us out.
Generally speaking, you can expect to see new users come to your site for specific phrases like “electrical upgrade near me” and “outlet installation” in the first 90 days. However, large payouts are usually given to those who commit to at least six months.
To learn more read our article “What Contractors Should Know About SEO”
Electrician SEO Pricing
How much does it cost to rank higher on Google? This all depends on your goals, competition, website age, and other factors. However, most electricians can expect to pay between $1,000/mo to $1,500/mo for a standard SEO campaign.
To learn more about how the cost of SEO is calculated read our article “What Determines The Price of Local SEO“
Electrician SEO Keywords
Performing keyword research is critical to a successful SEO campaign. At JCSURGE we want to drive with a map in front of us, not just guess where to aim.
Read our article: 66 Electrician SEO Keywords You Must Use
In order to find the right keywords it’s important that you understand your customer and target audience. Are you working with primarily with residential, commercial, or industrial customers? Are they homeowners or property managers? What kind of jobs are you performing?
Why is this important? Well if we want to generate more traffic and rank higher we need to show Google that YOU are the obvious go-to for any related problems. If you provide electrical repair and troubleshooting, then it’s important we create content around that topic.
Creating content with a keyword map is how we’ll generate more phone calls and increase your visibility. If you’re having trouble coming up with keywords and phrases that customers are searching, contact us at JCSURGE for a free 30-minute consultation.
Request a Free Video Audit
Are you looking to grow your electrical contracting business? Request a video audit! We’ll go over your website, show you what you’re doing well and areas of improvement. We’ll analyze your competition and show you what their traffic is looking like to help guide you in the right direction.
Email firstname.lastname@example.org or call (917) 747-4234.
Looking for Plumber SEO Service?
If you run a plumbing company and are looking to increase phone calls for services such as drain cleaning, sewer work or general plumbing reach out to us to learn more about our plumber SEO service.