Your Local SEO and Digital Marketing Agency
Activate Your Online Presence with Search Engine Optimization
Why Hire an SEO/Online Marketing Agency?
No matter where you are, your business is competing against another business. A few years ago you may have been able to outrank other listings on Google, but we’re in 2021 and the competition is getting tougher and tougher as the years go on. Hiring an SEO team will give you the competitive edge you need to claim your spot at the top of Google’s search results for some of the most profitable keywords in your industry.
Why Not do SEO myself?
Would you perform dental surgery on yourself if you were an HVAC? Would you fix your own heating unit if you were a dentist?
To be a little more down-to-earth, optimizing your website for search and marketing it for customers is most likely not something you have time for, or care to learn about.
With Search Engine Optimization becoming more and more popular, especially among Manhattan based companies, business owners are attempting to do their own SEO and a lot of the time they don’t get the results they want. Sound familiar? OK… the dental surgery and fixing of your heating unit analogy is a bit of an exaggeration, but the idea is not.
Doing SEO yourself can certainly benefit your company, but it can also seriously harm your website if you mess up. For example, if you are constantly uploading thin content (content that provides no real value), your website can be penalized by Google in what is known as the “Panda Update” which can seriously damage your ranking.
"I've Tried SEO, But it Doesn't Work for Me."
Unfortunately, many companies sell SEO well, and can do the work well, but their clients may not fully understand what’s going on which results in a gap of comprehension. This is a common trend among online marketing agencies, and is one of the reasons people get turned off when they hear “SEO agency.” The culprit isn’t the agency and their knowledge base, but the way they communicate SEO to their clients.
Search Engine Optimization sounds complicated, but really all that’s going on is the SEO specialist or team is optimizing a website for BOTH a user/potential buyer, AND a search engine. Notice how the user comes first.
SEO isn’t a one-size fits all type of deal. It is a supplement to your overall marketing strategy. Many people are sold on this idea that SEO will magically bring in hundreds of new customers per day without having to do any additional work themselves. This simply isn’t realistic. Business owners who hire SEO companies need to actively participate in their campaign to see the best results. All this can get confusing, especially for non-SEO specialists. This is why we at JCSURGE pride ourselves in being able to educate and empower our clients to feel like they understand the basics of their SEO, and feel confident knowing we are taking good care of them.
Learn more by reading our article: 6 Powerful Ways Business Owners Can Help Their SEO Team
Josh at JCSURGE has been a pleasure to work with. JCSURGE has increased our business, ranked us high on Google. He is always in contact, easy to get a hold of. Excellent communication skills, he is sharp and follows up on all calls. Excellent company. – Tommy C.
What else goes into SEO?
Things that are included in any SEO campaign are: Finding profitable keywords, using those keywords throughout the site, building links that point to your site, evaluating website traffic trends, and finding new ways to provide high quality content to your visitors to get them to take action.
Interested in an SEO Audit / Explainer Video?
What is an SEO audit?
For anybody looking to hire an SEO agency, we highly recommend requesting an audit. Simply put, we’ll provide complimentary analysis of your website and its traffic, show you what your competitors are doing, and offer possible solutions to increase your online visibility.
Looking to Dominate Your Local Area in the Maps Section?
If you’re looking to increase your call volume drastically, contact our team at JCSURGE for Google Maps Optimization services. We work with local business owners to rank them higher in the Google Three-Pack so they can generate more phone calls. This is great for emergency service businesses such as roofers, HVACS, plumbers, lawyers, etc.