Manhattan Based Web Design for Local Businesses
JCSURGE specializes in website design and development for local businesses within New York, and out-of-state clients looking to build a STRONG online presence. Each website comes with a responsive design, utilizes top performing SEO practices, and is monitored carefully so you can keep track of what works well, and what needs improvement.
What are the elements of a good website design?
Everyone talks about the importance of “good website” but what does that really mean? What factors make a good website design? When looking at your current website you should ask yourself the following:
- Is my website mobile-friendly / responsive?
- Is my website providing a good user experience (UX)?
- What value does my website add to a user?
- Is my website accessible to everyone?
- Are there any errors on my site?
- Does my site have an SSL certificate?
- Does my website accurately and effectively convey the message of your brand?
Think about it like this, if you were your own prospect, would you make sense of your message? Would you be able to find the answers to the problems you are having? Is your site easily navigable with appropriate call-to-action buttons?
What is responsive web design?
Responsive / mobile-friendly design simply means you have a site that collapses appropriately to meet the user’s demands. This is done within the CSS (scripting language for website design) of the site. Essentially, there are flexible grid layouts that are called throughout the site that are activated when a screen reaches a certain dimension. For instance, on a mobile phone the average pixel width is 768px, so once the website detects the screen is 768px wide, it will collapse neatly.
Too Long; Didn’t Read (TLDR): When a website detects that a certain screen dimension is reached, it will adjust images, text size, navigation menu, etc. accordingly — this is responsive web design.
Does a responsive web design affect SEO?
Yes, absolutely. Search engines favor websites that are mobile-friendly and provide a good user experience.
What are Current Website Design Trends in 2020?
Determining the trends for anything is no easy task, but thankfully there are some trends are easy to point out, especially for 2020.
1) ALWAYS use videos / animations AT LEAST ONCE
According to Oberlo, 54% of consumers prefer to see more video content from a brand or business they support. But what kind of video content should you be posting on your website? Well, anything is better than nothing. We’re not saying you go out and spend thousands of dollars on video production, unless of course you have the budget and see its value. Uploading a 30sec-1min quickly introducing you (the business owner), and your company will do just fine. Even a slide show video is better than nothing. Preferably you should be making videos that are adding value (solving a problem a consumer has), making an emotional connection between you and your audience, and be of decent quality (1080px+).
2) Use infographs when visualizing a difficult concept
Next to videos, infographs are super effective in increasing a user’s session rate, and likeliness of taking action. This is because you can visualize difficult concepts in a presentable and visually appealing fashion. Remember, one of the biggest rules in marketing is to NOT MAKE A USER THINK. Make difficult concepts on your site, easy to understand.
3) Use patterns or images for your background
This technique works great for product based companies, and IT companies, but can also be applied to almost any industry. You can either make your own pattern in Photoshop, or use Subtle Patterns from Toptal to find beautiful patterns. You should also consider using images as your background, or in the beginning of your website. Take a look at the top of this page for instance. You can also find beautiful, copyright free, images on Pexels.com
What is the price of web design in Manhattan | New York City?
In Manhattan, the average small business / basic website design and development can cost between $1,000 and $10,000. More advanced websites that integrate payment API, custom CMS, or user registration and monitoring can cost anywhere from $10,000-$100,000. At JCSURGE, our price ranges from $799-$9,999 depending on various factors listed below.
- How many pages are we looking to design?
- What keywords are we looking to target?
- Are we doing a full-SEO campaign?
- What functionalities are we looking to integrated (e.g. automatic payments)
- What is the urgency of the site creation?
- What content do we want to display?
- What message are we trying to convey?
- Who are we targeting?
… contact us for a full estimate.
Will my website be able to rank for different keywords?
This depends on your budget, and what kind of keywords you are targeting.
If you are looking to target something very specific like “corporate filing attorney upper east side” then it should be do-able with some basic keyword research, competitor analysis, and on-page optimization.
If we are looking to target a broad audience in Manhattan or New York for something like “hvac repair nyc” we’re going to need to perform a lot of work and it is unlikely you will be able to rank with a one-time web design gig. For this reason, we offer our clients with a full-SEO campaign that will get them the right traffic.